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The World's First Blockchain-enabled Global Buying Platform

Cross-Border E-commerce, End-to-end crypto shopping made easy

The AORA Coin

The definitive token for E-commerce

A token you can use for your cross-border E-commerce purchases without cashing out, beyond borders and from trustworthy merchants on the blockchain.

The AORA Coin leverages on blockchain technology to bridge the gap between traditional ecommerce and cryptocurrency transactions.

Find out more about AORA ICO in the roadmap below.

Explore the AORA Ecosystem
The AORA Platform

The AORA Platform is a global buying concierge platform that enables consumers anywhere in the world to purchase proucts with cryptocurrencies, from any online store and marketplace in the US and China.

  • AORA Coin
  • Step 1
    Tell us what you want to buy from any online E-commerce store in the US and China
  • Step 2
    A local online shopping experience, for global cross-border E-commerce buying. AORA purchases the products on your behalf efficitently and seamlessly
  • Step 3
    AORA handles all interactions with the merchants and logistics intermediaries, to ensure that the product reaches your doorstep, no matter where you live in the world!
Global buying concierge & Social Marketplace

Hey AORA, buy me a

As your single point of contact, AORA connects you to thousands of global merchants and millions of real world products available in the US & China, helping you save time and cost by seamlessly managing the entire order and delivery process to more than 100+ countries.

AORA also features a social marketplace, built upon the cross-border buying concierge service, that enables consumers to discover the best products curated by fellow digital shoppers.

  • Access to thousands of brands and millions of real world products in the US & China
  • Transparent FX rates and no product mark-up
  • Buy seamlessly with a universal shopping cart
  • End-to-end logistics/fulfilment, with door-to-door delivery
The AORA Merchant Suite

Powered by smart contract capabilities, AORA enables merchants to sell and ship to an international audience.

Cross border ecommerce


A decentralized payment and cryptocurrency-based rewards program that utilizes AORA’s Currency Looping Protocol that identifies ideal currency pairs between both fiat and cryptocurrency.

  • Swift conversion at optimal exchange rates
  • Transaction fees significantly lower than traditional payment gateways with payment gateway built using blockchain technology
  • Generates additional revenue streams for merchants and helps merchants to scale internationally
  • Widens and increases the acceptance of cryptocurrency
  • Reduces marketing costs for merchants using the decentralised rebate system

Trust Circle

The security and verifiability of data on the Trust Circle enables trust and genuine reviews, helping consumers make informed purchase decisions

Merchant scoring
Governed by algorithms based on past transaction records

Product scoring
Product reviews curated by AORA Pay customers

Brand scoring
Derived metric from product scoring

  • Reviews on secure, public ledger reduce likelihood of fake reviews
  • Self-sustaining with merchant rebates to incentivise consumer reviews

AORA Borderless

An end-to-end cross border logistics management service that leverages information stored on the blockchain to manage issues e.g. landed costs and compliance issues.

  • Powered by SingPost, Singapore’s leading eCommerce logistics and trusted communications service provider
  • Expand consumer reach to a global scale in over 100+ countries
  • Enjoy significant cost savings through economies of scale by shipping with SingPost
Benefits of the AORA Platform
  • Save Time
    AORA acts a universal shopping cart for cross-border E-commerce transactions, with one checkout across multiple merchants and currencies.
  • Save Costs
    With a payment gateway powered by Blockchain, AORA finds the best exchange rates for cross currency transactions, and keeps transaction costs low by charging customers at cost price.
  • Shop Better
    AORA helps consumers make informed purchase decisions, with merchant credibility verified through the AORA Trust Circle, and product recommendations curated by the community on the Social Marketplace.
Powered by Ethereum

Apart from being the world’s leading decentralized smart-contract platform, Ethereum does not go offline and cannot be altered. This enables our platform to be scalable as Raiden Network and Plasma technologies help us to avoid blockchain consensus bottleneck and allow for future adoption.

  • ICO Start Date31st July 2018
  • Presale Start Date1st Oct 2018
  • Presale End Date31st Oct 2018
  • Public Crowdsale Start Date1st Nov 2018
  • Public Crowdsale End Date30th Nov 2018
  • ICO End Date30th Nov 2018
Meet our team

At Luminore 8, we celebrate our team’s passion towards building great products.

  • Cedric Choy
  • Co-Founder,
    Chief Executive Officer (CEO)
  • Toh Xue Zun
  • Co-Founder,
    Chief Operations Officer (COO)
  • Joshua Huang
  • Chief Financial Officer
  • Galvin Chew
  • Chief Technology Officer
  • Vivienne Ong
  • Director, Branding and Marketing
  • Fiona Xiao
  • Director, Business Operations and Analytics
  • Team
  • Made up of 15 experienced developers, engineers and data scientists skilled in the E-commerce and Technology field
Y Ventures Group

Board of Directors

  • Mr. Adam Low
  • Co-founder, Executive Chairman and
    Managing Director
  • Read profile

Mr. Adam Low is the Co-founder of Y Ventures Group, and serves as the Group’s Executive Chairman and Managing Director.

Mr. Low is responsible for overseeing the logistics arm of the Group, focusing on sourcing and procurement, freight forwarding as well as waste management services. Mr. Low also serves as a committee board member at the Kembangan-Chai Chee Senior Activity Centre.

Prior to founding our Y Ventures Group, Adam Low spent 6 years with the Singapore Armed Forces (“SAF”). His experience during his time with the SAF includes being a liaison officer with the Defence, Science and Technology Agency.

Mr. Low graduated with a Diploma in Electronics Engineering from Temasek Polytechnic.



  • Mr. Alex Low
  • Co-founder, Chief Executive Officer and
    Executive Director
  • Read profile

Mr. Alex Low, is the Co-founder of Y Ventures Group, and serves as the Group’s Chief Executive Officer and Executive Director.

Mr. Low is responsible for the overall day-to-day management of the Group including business strategy, online marketplace channel expansion, online sales and technology development. He has accumulated 14 years of experience in the e-commerce market since 2003.

Mr. Low grew the Group from a start-up to an e-commerce enterprise selling products across more than 20 online marketplaces today, with sales revenue in excess of US$10 million for FY2016.

Mr. Low graduated from the University of Washington with a Bachelor of Science majoring in Applied and Computational Mathematics. He further obtained his Master in Business Administration from Peking University.



Mr. Edward Tiong is the Lead Independent Director of Y Ventures Group.

Mr. Tiong joined Allen & Gledhill LLP since 1998 and is currently a partner in its Litigation & Dispute Resolution practice group, where his main areas of practice are corporate restructuring and insolvency, banking litigation, commercial litigation and property disputes.

Mr. Tiong has been lead counsel in several high-profile cross-border restructuring matters and commercial disputes. He also provides legal advice to statutory boards, government-linked companies, major banks, corporate and financial institutions on schemes of arrangements and compromise, judicial management, liquidation, bond defaults and clawbacks. In litigation matters, he has represented major banks, as well as blue chip companies in private banking, construction, property, fraud, commercial disputes and fraud investigations. From 2010 to 2011, Mr. Tiong served as an independent director and a member of the audit committee of Japan Land Limited, which was then listed on the Mainboard of the SGX-ST.

Mr. Tiong graduated from the University of Hull with a Bachelor of Law (Honours) degree in 1996 and was called to the Singapore Bar in 1998. He is also a Fellow of the Insolvency Practitioners Association of Singapore Limited (IPAS) since 2008.



  • Ms. Wong Sok Mei
  • Independent Director,
    Chairperson of the Audit Committee
  • Read profile

Ms. Wong Sok Mei is an Independent Director and Chairperson of the Audit Committee of Y Ventures Group.

She joined UL Verification Services Private Limited in 2017 as the Vice-President of the Finance Department. Prior to that, she was with Diageo GTME Pte. Ltd. (formerly known as Diageo Global Travel and Middle East Pte. Ltd.) since 2012 where she left as the Global Finance Director. Her main responsibilities at Diageo Travel & Middle East included financial planning and controlling, setting up the long-term strategic imperatives, finance analysis, as well as handling risk management, corporate governance and compliance matters.

Prior to joining Diageo GTME Pte. Ltd., she was with Shell Eastern Petroleum (Pte) Ltd from 2008 to 2012 where she left as the Regional Finance Manager. From 2001 to 2008, she was the Regional Franchise Finance Manager at Johnson & Johnson group.

Ms. Wong graduated with an Bachelor of Accountancy from Nanyang Technological University in 1995 and is a Chartered Account of the Institute of Singapore Chartered Accounts (ISCA).



  • Mr. Ng Tiong Gee
  • Independent Director,
    Chairperson of the Nomination Committee
  • Read profile

Mr. Ng Tiong Gee is an Independent Director and Chairperson of the Nomination Committee of Y Ventures Group.

Mr. Ng is currently serving as a lead independent director of Pacific Radiance Ltd. since 2013 and as an independent director and chairperson of the remuneration committee of Global Yellow Pages Limited since 2007. Both Pacific Radiance Ltd. and Global Yellow Pages Limited are listed on the SGX-ST.

From 2013 to 2016, Ng Tiong Gee served as Senior Vice-President of Resorts World at Sentosa Pte. Ltd., where he was overseeing and managing the Information Technology, Engineering and Estate Management departments. Between 2008 and 2013, he was the Chief Information Officer and Chief Human Resource Officer of United Test and Assembly Center Ltd. From 2001 to 2008, he was with STATS ChipPac Pte. Ltd. where he left as the Senior Vice-President of the Human Resources and Information Technology departments. He also currently serves as a member of the Electronics & Info-Tech Academic Advisory Committee of the Institute of Technical Education.

Mr. Ng obtained a Masters in Business Administration (Accountancy) from Nanyang Technological University in 1999 and went on to complete the Advanced Management Program at Harvard Business School in 2003.



Mr. Benjamin Twoon is a Non-Executive Director of Y Ventures Group.

Mr. Twoon is the co-founder, and is currently the Chief Operations Officer of, Fundnel Limited and Fundnel Pte. Ltd. where he has been overseeing operations and compliance matters since 2015. He also founded PT Armada Mulia Karya and Proceed International Group Pte. Ltd. in 2015 and 2014 respectively, where he is responsible for managing projects, finance, brand design, marketing and business development in PT Armada Mulia Karya and is responsible for investment matters in Proceed International Group Pte. Ltd..

Prior to that, he was with Pavilion Energy Pte. Ltd. as an Executive in the Business Development and Mergers and Acquisitions department from 2014 to 2015. From 2013 to 2014, he was a Management Associate with Citibank N.A.

Mr. Twoon graduated from the Singapore Management University with a Bachelor of Business Management (Summa cum Laude) in May 2013. He is currently pursuing his Chartered Financial Analyst (CFA) and Chartered Alternative Investment Analyst (CAIA) qualification.



AORA Board of Advisors


  • Roger Crook
  • Former CEO of DHL, Global Forwarding
  • Tan Kim Seng
  • Founder, KS Energy Group
  • Vincent Soh
  • CEO, EBS Capital Partners
  • Max Kolysh
  • Co-Founder,
  • Khai Lin Chua
  • Co-founder and CFO, Fundnel
  • Alex Siow
  • Professor, NUS School of Computing & Former MD, Accenture
  • Leonard Tan
  • Co-founder, BlockConnectors & Member of the Ethereum Foundation
  • Max Xu
  • Chief Technology Officer, KeyReply
  • Eddy Travia
  • CEO and Co-founder of Coinsilium
  • Alexis Nicosia
  • Co-founder & Managing Partner, Tokenomi
  • Ong Jun Hao
  • Founder & CEO,